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Research Report on China Chain Store & Franchise Industry in 2009

July 2009 | 50 pages | ID: R3EC17A2702EN
China Research and Intelligence Co., Ltd.

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China Chain Store & Franchise industry is in the final link of the whole market system. The circulation of commodities which deals with final consumers has a great advantage. At present, the oversupply market structure improves the status of China Chain Store & Franchise Industry unprecedentedly. By use of good commercial areas, giant chain networks, rapid promotion, China Chain Store & Franchise industry is taking the leadership in the industry chain irreversibly. As the leader of circulation industry, the chain industry will spur the development of upstream industries, especially the industry.

The total volumes of retail sales of consumer goods in China increased from 5.9501 trillion RMB (719.6 billion USD) in 2004 to 10.8488 trillion RMB (1.5498 trillion USD) in 2008, up by 15% and higher than the GDP growth YOY by 5%. Since the beginning of 2004, the total volumes of retail sales of consumer goods in China have increased stably. In a long run, the total volumes of retail sales of consumer goods are always keeping a good increase, which means that the retail market is playing a more and more important role in promoting domestic demands, expanding consumption, promoting economic growth, realizing the scale and industrialization of industry enterprises.

In 2008, the sales volumes of China top 100 chain enterprises reached 1.1999 trillion RMB (171.4 billion USD), up by 18.4% and account for 11% of the total volumes of retail sales of consumer goods in China, remaining the same as that in the previous year. The aggregate number of shops of the top 100 enterprises reached 120,775, rising by 10.6%.

Gome Home Appliances Group stays in the first in China top 100 chain enterprises in successive 3 years with the sales volumes of 104.59 billion RMB (14.94 billion USD), followed by Suning Appliance Group with 102.34 billion RMB, Shanghai Bailian Group with 94.33 billion RMB, China Resources Vanguard Co. Ltd with 63.8 billion RMB and Dalian Dashang Group Co. Ltd with 62.55 billion RMB.

In 2008, the sales volumes of China top 10 chain enterprises reached 579.4 billion RMB (82.77 billion USD), accounting for 48% of the total sales volume of the top 100 chain enterprises. Meanwhile, the proportion in 2005, 2006 and 2007 was 47%, 48% and 50%.

In 2008, the number of direct employees of China top 100 chain enterprises was over 2 million and the number of newly–opened stores reached 23,844, among which 20,000 stores were opened in rural areas. The average investment in every single store of over 3, 000 stores in cities surpassed 5 million RMB, which completed the direct investment to nearly 20 billion RMB.

In 2008, among China top 100 chain management enterprises, there were 23 chain enterprises engaging in general merchandise (in 2007, the number was 22), 7 enterprises engaging in household electrical appliances and 4 enterprises engaging in home building category. Affected by the macro – economy in the second half of last year, enterprises engaging in general merchandise, household electrical appliances and home building category were under great pressures. However, it was worth noting that hotel chain industry developed very fast. Home Inn symbolized hospitality industry's entry into China top 100 chain management enterprises and further proved its leader status.

China Chain Store & Franchise Industry officially moves from retailing to the field of wholesale, production and services. The chain operation in service industry will expand widely, developing from tourism, restaurant, washing and dyeing and color enlarge-printing to service, express delivery, transportation, rental, law, intermediary services, the socialization of housework, etc. To some extent, the sales chain organization of side-products will be developed. In retailing, chain operation will be soon developed from supermarkets to convenience stores, general merchandise stores, stockroom – style supermarkets, shopping malls, discount stores, off price stores and home centers. Convenience stores, general merchandise stores and stockroom – style supermarkets will be the formats developing the most rapidly.

By reading this report, readers can learn more information

-Current Status of the Development of China Chain Store & Franchise
-Development Environment of China Chain Store & Franchise Industry
-Competition Status of China Chain Store & Franchise Industry
-Status of the Development of Sub-industries of China Chain Store & Franchise Industry
-Influence Factor to the Development of China Chain Store & Franchise Industry
-Influence of the International Financial Crisis on China Chain Store & Franchise Industry
-Prediction on the development tendency of China Chain Store & Franchise Industry
-Main enterprises in China Chain Store & Franchise Industry and their Operational Status
-Investment Opportunities of China Chain Store & Franchise Industry
-Suggestions of the Development of China Chain Store & Franchise Industry

Persons suggested buying this report:

-International and China Chain Store & Franchise operators
-Invertors of International and China Chain Store & Franchise Industry
-Suppliers of the chain management industry
-Potential investors who are prepared to enter China Chain Store & Franchise Industry
-Research institutes paying attention to China Chain Store & Franchise Industry
-Other persons paying attention to China Chain Store & Franchise Industry

1 ANALYSIS ON SUPPLY & DEMAND IN CHINA CHAIN STORE & FRANCHISE MARKET

1.1 Change of the Industry Status in the National Economy
  1.1.1 Status in the National Economy
  1.1.2 Effect in the National Economy
1.2 Holistic analysis of China Chain Store & Franchise Industry
  1.2.1 General Description
  1.2.2 Further Improvement of the Concentration Ratio
  1.2.3 Intensified Efforts to Mergers & Acquisitions & Integration in the Industry
1.3 Analysis on the Benefits in China Chain Store & Franchise Industry
1.4 Analysis on the Tendency of China Chain Store & Franchise Industry
  1.4.1 Analysis on the Development Trend of China Chain Operation
  1.4.2 Prediction on Residents' Consumption Capacities in China, 2009-2010

2 ANALYSIS ON THE COMPETITION IN CHINA CHAIN STORE & FRANCHISE INDUSTRY

2.1 Analysis on the Features of China Chain Store & Franchise Industry in Competition
  2.1.1 Rapid Development
  2.1.2 Imbalanced Development in Various Regions of China
  2.1.3 Dominant Position Occupied by China's Local Chain Store & Franchise Industry
  2.1.4 Important Means for Chain Stores to Enlarge Scales – Unification, Mergers and Accession
  2.1.5 Main Places for Purchasing Daily Necessities – Supermarkets and Convenience stores
  2.1.6 Features of Large Scales of China Chain Stores
  2.1.7 Chain Operation Methods Extending to More Industries and Formats
2.2 Analysis on the Competitive Structure of China Chain Store & Franchise Industry
  2.2.1 Main Themes of the Development – Expansion and Increase
  2.2.2 Expansion Methods
  2.2.3 Expansion Strategies of Most Retail Businesses
  2.2.4 Development Direction of the Chain Store Industry – China's Central and Western Regions
  2.2.5 Analysis on the Development Trend of the Main Force in China Chain Retailing
2.3 Analysis on Mergers and Acquisitions in China Chain Store & Franchise Industry
  2.3.1 Chain Retailers' Profit Increase through M&A and Integration
  2.3.2 Extensions of listed companies through M&A and Integration
  2.3.3 Analysis on Main M&A Cases in China Cain Store & Franchise Industry
2.4 Analysis on the Competition Status of Foreign-funded and Local Chain Enterprises in Chinese Market

3. ANALYSIS ON SUB-INDUSTRIES OF CHINA CHAIN STORE & FRANCHISE INDUSTRY

3.1 Comparative Analysis on Sub-industries
3.2 Analysis on the State of Development of China Pharmaceutical Chain Industry
  3.2.1 Analysis on the Supply
  3.2.2 Analysis on the Demand
  3.2.3 Analysis and Prediction on the Development
3.3 Analysis on the Development of China Household Appliance Chain Industry
  3.3.1 Analysis on the Supply
  3.3.2 Analysis on the Demand
3.4 Analysis on the Development of Chain Operation in China's Hotel Industry
  3.4.1 Analysis on the Supply
  3.4.2 Analysis on the Demand
  3.4.3 Analysis and Prediction on the Development Trend of the Industry
3.5 Analysis on the development of Chinese Chain Restaurant Chinese restaurant chain industry
  3.5.1 Analysis on the Supply
  3.5.2 Analysis on the Demand
  3.5.3 Analysis and Prediction on the Development Trend of the Industry

4 ANALYSIS ON ENTERPRISES IN CHINESE CHAIN INDUSTRY

4.1 Analysis on the Features of China Chain Enterprises
  4.1.1 General Features
  4.1.2 Regional Distribution of Enterprises
4.2 Comparative Analysis on the Operational Status of Chinese Chain Listed Companies
4.3 Analysis on China Household Appliance Chain Industry
  4.3.1 Gome Electrical Appliances
  4.3.2 Suning Appliance Group
4.4 Analysis on Chinese Restaurant Chain Industry
4.5 Analysis on China Pharmaceutical Retailer Chain Industry
4.6 Analysis on Chain Operation in China's Hotel Industry

5 ANALYSIS ON THE INFLUENTIAL FACTORS TO THE DEVELOPMENT OF CHINA CHAIN STORE & FRANCHISE INDUSTRY

5.1 Analysis on the Economic and Policy Environment
  5.1.1 Analysis on the Influence of the International Financial Crisis on China Chain Store & Franchise Industry
  5.1.2 Analysis of the Influence of Chinese Macro-economy
  5.1.3 Analysis on the Influence of Government Policies
5.2 Analysis on the Influence of Associated Industries
  5.2.1 Commercial Real Estate
  5.2.2 Tourism
5.3 Analysis on the Development Risk of Sub-industries of China Chain Store & Franchise Industry
  5.3.1 The Household Appliance Chain Industry
  5.3.2 The Pharmaceutical Retailer Chain Industry
  5.3.3 Chinese Restaurant Chain Industry
  5.3.4 Chinese Hotel Chain Industry

6 ANALYSIS ON THE DEVELOPMENT AND INVESTMENT OF CHINA CHAIN STORE & FRANCHISE INDUSTRY

6.1 Analysis on the Investment Opportunities as a Whole
6.2 Analysis on the Regional Investment Opportunities
6.3 Analysis on the Investment Opportunities in Sub-industries
  6.3.1 the Household Appliance Chain Industry
  6.3.2 the Pharmaceutical Retailer Chain Industry
  6.3.3 Chinese Restaurant Chain Industry
  6.3.4 Chinese Hotel Chain Industry

SELECTED CHARTS

Chart China's Top 100 Enterprises in Chained Operation in 2009
Chart China's Top 10 Pharmaceutical Retail Chain Stores in 2008
Chart Market Concentration in China General Merchandise Business, 2004-2009
Chart Total Volumes of Retail Sales of Consumer Goods in China from 2004 to 2009
Chart Operational Status of Gome Electrical Appliances from 2004 to 2009
Chart Operational Status of Quan Ju De from 2004 to 2009
Chart Change of the Percentage of the Population in Chinese cities
Chart Number of Major Foreign Capital Retail Enterprises' Stores in China in 2008
Chart Market Scales of China's Pharmaceutical Retail Chain, 2004-2008
Chart China Segment Market Shares of Household Appliances in 2008
Chart Number of China Star Hotels, 2004-2008



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